This week we wrap up a big campaign for One City, a nonprofit dedicated to supporting civic philanthropy among San Francisco community.
Our video featured a Bay Area dream team of MC Hammer, Mayor Ed Lee, 49ers legend Joe Montana, Biz Stone founder of Twitter, and Harrison Barnes of the Warriors poking fun at all the hype that happens around a tech launch.
It attracted over 20 major press hits, including:
Wired: Top Tech Investors Skewer Startup Culture—For a Good Cause
TechCrunch: This Political Video About Tech And SF’s Schools Is Too Depressingly Real
CNET: VC Ron Conway’s ‘One City’ enlists techies, celebs to help schools
Stream Daily: Portal A spoofs tech mania to save San Francisco
TIME: This Video Captures Everything Wrong With Overblown Tech Hype
USA Today: Biz Stone’s MyBook promotes tech industry giving back
San Francisco Chronicle: One City’s aim: Soften effects of S.F. gentrification
New York Daily News: Video spoofs hype over technology devices to promote San Francisco charity
CNBC: Tech laughs at itself in video touting volunteerism
Business Insider: Silicon Valley Heavy Hitters Mock Over-Hyped Startups To Promote Ron Conway’s Latest Project, ‘One City’
Re/code: Tech Outreach Video Has the Most SF Cast List Ever
City A.M: Is MyBook tech’s next big thing?
A Funny Video About The Tech Industry Finally Giving Back to San Francisco
SF Weekly: “One City” Treats Social Service as Product Launch
ValleyWag: Tech’s Push to Help Schools Looks Like a Campaign Ad For Ed Lee
Daily Dot: MC Hammer and Biz Stone Video is a Perfect Spoof of Tech Product Hype
A gigantic welcome to the newest member of the team, Mr. Evan Bregman. He’ll be playing 2nd base out of our LA office.
Read all about Evan’s addition (and what it means for Portal A) in:
We’re launching another spot today with Relativity Media and Relativity Sports for the blockbuster movie Earth to Echo. Check out the adventure as three kids race through the streets of suburbia to catch the film in theaters. Oh – and NBA stars Ricky Rubio, DeAndre Jordan and Shawn Marion come along for the ride.
The video will be airing in Cinemark theaters around the globe, as well as all over the interwebs in advance of the big movie premiere. Huge thanks to Relativity and the amazing crew of people who helped pull off another success.
PS – don’t forget to check out the behind-the-scenes.