10/02/14

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MyBook: The Next Big Innovation in Tech?

This week we wrap up a big campaign for One City, a nonprofit dedicated to supporting civic philanthropy among San Francisco community.

Our video featured a Bay Area dream team of MC Hammer, Mayor Ed Lee, 49ers legend Joe Montana, Biz Stone founder of Twitter, and Harrison Barnes of the Warriors poking fun at all the hype that happens around a tech launch. 

THUMBNAIL_REV8_V7

It attracted over 20 major press hits, including:

Wired: Top Tech Investors Skewer Startup Culture—For a Good Cause
http://www.wired.com/2014/09/ron-conway-biz-stone/

TechCrunch: This Political Video About Tech And SF’s Schools Is Too Depressingly Real

http://techcrunch.com/2014/09/30/circle-the-schools-2/

CNET: VC Ron Conway’s ‘One City’ enlists techies, celebs to help schools
http://www.cnet.com/news/vc-ron-conways-one-city-enlists-techies-celebs-to-help-schools/

Stream Daily: Portal A spoofs tech mania to save San Francisco

http://streamdaily.tv/2014/10/01/portal-a-spoofs-tech-mania-to-save-san-francisco/

TIME: This Video Captures Everything Wrong With Overblown Tech Hype

https://time.com/3450160/apple-watch-iphone-mybook/

USA Today: Biz Stone’s MyBook promotes tech industry giving back

http://www.usatoday.com/story/tech/2014/09/29/one-city-sfciti-circle-of-schools-biz-stone-ron-conway-harrison-barnes-joe-montana/16451085/

San Francisco Chronicle: One City’s aim: Soften effects of S.F. gentrification

http://www.sfchronicle.com/business/article/One-City-s-aim-Soften-effects-of-S-F-5789352.php

New York Daily News: Video spoofs hype over technology devices to promote San Francisco charity

http://www.nydailynews.com/news/national/video-spoofs-hype-technology-devices-article-1.1958261

CNBC: Tech laughs at itself in video touting volunteerism

http://www.cnbc.com/id/102042672#

Business Insider: Silicon Valley Heavy Hitters Mock Over-Hyped Startups To Promote Ron Conway’s Latest Project, ‘One City’

http://www.businessinsider.com/ron-conway-launches-one-city-with-mybook-video-2014-9

Re/code: Tech Outreach Video Has the Most SF Cast List Ever

http://recode.net/2014/09/29/mayors-tech-outreach-video-has-the-most-sf-cast-list-ever/

City A.M: Is MyBook tech’s next big thing?

http://www.cityam.com/1412090666/whats-mybook-next-big-thing-according-video-skewering-tech-hype-and-silicon-valley

A Funny Video About The Tech Industry Finally Giving Back to San Francisco

http://brokeassstuart.com/blog/2014/09/30/a-funny-video-about-the-tech-industry-finally-giving-back-to-san-francisco/

SF Weekly: “One City” Treats Social Service as Product Launch

http://www.sfweekly.com/thesnitch/2014/09/30/one-city-treats-social-service-as-product-launch

ValleyWag: Tech’s Push to Help Schools Looks Like a Campaign Ad For Ed Lee

http://valleywag.gawker.com/techs-push-to-help-schools-looks-like-a-campaign-ad-for-1640826698

Daily Dot: MC Hammer and Biz Stone Video is a Perfect Spoof of Tech Product Hype

http://www.dailydot.com/technology/mybook-spoof-video-mc-hammer/

09/17/14

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09/10/14

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The Latest

Check out our recent email newsletter (yes, we made a newsletter) to catch up on our latest. Featuring our collab with The Gregory Brothers and SoulPancake, the first rap to happen inside of a webinar, a mythical goat man and much more…

Screen Shot 2014-09-10 at 5.41.03 PM

 

09/04/14

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07/01/14

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Earth to Echo

We’re launching another spot today with Relativity Media and Relativity Sports for the blockbuster movie Earth to Echo. Check out the adventure as three kids race through the streets of suburbia to catch the film in theaters. Oh – and NBA stars Ricky Rubio, DeAndre Jordan and Shawn Marion come along for the ride.

The video will be airing in Cinemark theaters around the globe, as well as all over the interwebs in advance of the big movie premiere.  Huge thanks to Relativity and the amazing crew of people who helped pull off another success.

Screen Shot 2014-07-01 at 9.08.59 AM

 

PS – don’t forget to check out the behind-the-scenes.

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