YouTube x YouTube Rewind
The Superbowl of YouTube
VIEWS
1b
ENGAGEMENTS
25m
CONSECUTIVE YEARS
9
The most anticipated YouTube video of the year, every year since 2011.
The Challenge
Distill a year’s worth of internet culture into a single video capturing the top trends, creators, music, and memes.
The Approach
Set to an original mashup of the year’s top tracks, we brought together hundreds of Creators globally in iconic locations around the world.
The Results
With over 1b total views and 25m social engagements, the series is an annual reminder of YouTube as a dominant force in global culture and entertainment.
Behind the Scenes
There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year.
