YouTube Originals x UHC
No Sports? No Problem.
VIEWS
5m+
HOURS WATCHED
100k
PIECES OF CONTENT
20
With live sports on pause, we teamed up with YouTube Originals and a star lineup of athletes to show that the spirit of competition is alive and well.
The Competition
Von Miller, Ronda Rousey, Ryan García, DeAndre Jordan, F2, Kristopher London and Lindsey Vonn all participated in the 50-minute special, hosted by Stephen Curry, Katie Nolan, and Ninja.
Giving Back
The effort was all in support of the WHO's COVID-19 Solidarity Response Fund, with donations going directly towards frontline workers and vaccine research.
The Results
With more than 5m views, millions raised for the COVID-19 Response Fund, a Webby Award, and premium coverage in outlets like Variety, People, Complex, and Bleacher Report, UHC was breakthrough hit.
Behind the Scenes
Stephen Curry is hosting a competition turning everyday stay-at-home activities into a competitive event to benefit WHO’s COVID-19 response
