Universal Pictures x YouTube Anthems
Hollywood Meets Creator Land.
VIEWS
15m
ENGAGEMENTS
752k
IMPRESSIONS
300m
Our film marketing campaigns have proven that box office success starts on the small screen.
The Challenge
Drive audiences to the theater on opening weekends by harnessing the power of YouTube and its top Creators.
The Approach
From Pitch Perfect 2 to World of Warcraft, we partnered with Creators on breakthrough formats designed bring the films to life on the small screen.
The Result
Time and again, Creators over-delivered – to the tune of more than 200 organic IG posts on one campaign alone – and fired up their audiences for the film premieres.
Behind the Scenes
Abba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube Stars
