Lenovo + Intel x #CreatorOdyssey
A global chain of creativity
Views
17m+
Engagements
800k+
Positive Sentiment
100%
A single device ignites a global wave of creativity, with creator artists transforming each other's work into stunning new expressions.
The Challenge
Lenovo and Intel tasked Portal A with creating an unmissable internet moment to showcase the Yoga Slim 7i Aura Edition line, inspiring young creatives and creators across the globe to bring their most ambitious dreams to life.
The Approach
With the insight that creative inspiration is the sincerest form of flattery, we created a global chain of creative collaboration across the creator community, partnering with 7 of the most talented creator artists around the world.
The Results
With engagement as the primary goal, the campaign was a huge success with 100% positive sentiment and a 10% engagement rate (well above the platform average of 3-4% for branded content).
