Legion Content Program
Leveling Up with Lenovo Legion
PIECES OF CONTENT
3k+
TOTAL VIEWS
133m+
HOURS STREAMING
22k+
Catapulting awareness for new Legion products on Twitch and YouTube.
The Challenge
In a highly competitive category, prove Lenovo Legion is the most desirable device for gamers, with content featuring Twitch and YouTube's most influential Creators.
The Approach
Create a flood of digital content across YouTube and Twitch, including original games, viral challenges, unboxings, and reviews of Legion products.
The Result
With more than 133m views and over 22k hours streamed, we saw explosive growth in awareness for Legion, solidifying the brand as a category leader in gaming.
