Infiniti x Life, Lived
QT with Stephen and His Family
VIEWS
30m
ENGAGEMENTS
2.5m
NEW SUBSCRIBERS
+300k
A brand series highlighting the many aspects of Stephen's life off the court.
The Challenge
Infiniti wanted to spotlight Stephen Curry’s multifaceted personality through three values that define him - imagination, hard work, and humor.
Our Approach
We gave viewers an inside look into Stephen’s life through a prank with friends, a family singalong, and a sneaker design mini-doc.
The Results
Our sing-along episode became Stephen’s most watched YouTube video ever. Multiple episodes trended on YouTube, and the series garnered over 30m views across 3 episodes.
