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Google Play x Supercell

Creators take over the internet
CREATORS 32
VIEWS 35m
PIECES OF CONTENT 180+

Bringing together four mega brands for an internet takeover.

The Challenge

We set out to reach tens of millions of viewers around how Google Play and the Z Fold5 elevates the Supercell gameplay experience.

The Approach

Over 30 creators and 180 pieces of content across every platform imaginable – YouTube, YouTube Shorts, TikTok, Instagram, Snapchat, and Twitch.

The Results

Since launch, we’ve hit nearly 35M views with 1.5M unique social engagements…and counting.

SOCIAL CONTENT


@calebnatale

Multitasking in a BIG way with my @Samsung #Galaxyzfold5  can you beat this @liv ⋆˚✿ [tech] ? #sponsored

♬ original sound - Caleb Natale
@agenomicsphd

unboxing 📦 and doing the absolute most with the Samsung #GalaxyZFold5 #sponsored

♬ original sound - liv ⋆˚⊹ [tech]
@mryeester

is this the most ridiculous way to multitask with the Samsung Galaxy Z Fold5 powered by Android? I think so, but let's see if @Ella can come up with something even crazier #foldablephone #zfold5 #mryeester #sponsored @Google @Samsung

♬ original sound - mryeester
@imparkerburton

If you’ve ever wanted your tablet and your phone to be the same device, check out the Z Fold5. #tech #techtok #samsung #ZFold5 #clashofclans #android #imparkerburton #androidguy #sponsored

♬ original sound - Parker Burton
@cleoabram

This phone can split into multiple screens, so you can game and check your email or text or search Google or... whatever you do! It’s the @SamsungUS Galaxy Z Fold5, and I’m playing Clash of Clans from Google Play. Check out the link in my bio. #sponsored by @Google and Android

♬ original sound - Cleo Abram

SOCIAL CONTENT