We wrote a piece in Advertising Week about the opportunity for brand marketers to tap into the creative potential of the Creator Economy.
The majority of brand campaigns now come from the media side of the house versus the brand or the creative side. The objective is scale, sales, and eyeballs, over creative storytelling, brand building, and audience connection.
As viewers, we feel it.
Social feeds are filled with pro forma sponsorship reads that interrupt the content we’re actually there to watch.
If you want to forge a deep connection with your audience and build lasting brand loyalty, you invest in big ideas that capture attention and talent partnerships that are authentic and lasting. That’s what we do at Portal A.
The majority of brand campaigns now come from the media side of the house versus the brand or the creative side. The objective is scale, sales, and eyeballs, over creative storytelling, brand building, and audience connection.
As viewers, we feel it.
Social feeds are filled with pro forma sponsorship reads that interrupt the content we’re actually there to watch.
If you want to forge a deep connection with your audience and build lasting brand loyalty, you invest in big ideas that capture attention and talent partnerships that are authentic and lasting. That’s what we do at Portal A.
Read the full piece: https://advertisingweek.com/will-2025-see-a-return-to-brand-creativity-in-the-creator-economy/