Ketel One x Break the Ice with Adam Rippon
Interviews on Ice
VIEWS
5m
SOCIAL ENGAGEMENTS
300k
ORIGINAL PIECES OF CONTENT
50
A talk show on the cutting edge.
The Challenge
Naturally integrate Ketel One into a breakthrough talk show format with one of the most charismatic millennial voices in media - Adam Rippon.
Our Approach
To establish Adam as a personality, we developed and produced a sponsored talk-show-on-skates where Adam invited celebrity guests from Bobby Burke to Todrick Hall to step onto the ice and out of their comfort zones.
The Results
We’ve grown channel subscribers by 22x and have accrued 5m views across all content while also developing, producing, and selling his first show to our partner Ketel One Vodka.
Behind the Scenes
Martinis and ice skating are a winning pairing on skater Adam Rippon’s second season of Break the Ice, an interview and variety show on YouTube.
