Brita x Music Videos
Internet-Breaking Music Video Anthems
VIEWS
35m
ENGAGEMENTS
3m
YOUTUBE TRENDING
#2
The 🐐 Stephen Curry teams up with top musical comedy YouTube Creators for breakthrough hits.
The Challenge
Build excitement around the new Brita Stream by tapping into familiar hydration struggles - from roommates who don’t refill the Brita to the myraid downsides of plastic water bottles.
The Approach
We wanted to play up the humor of everyday scenarios to absurd heights through glossy, over-the-top parody videos with two of the best musical comedians on YouTube.
The Results
With over 30 million organic views, 2.5m social engagements, 40+ press stories from leading media outlets, and top trending videos on YouTube, the series was an internet-breaking hit.
