“F*** it, we’ll do it live.”
In the early days of Portal A, this line – borrowed from a first-ballot-hall-of-fame internet video (iykyk) – became a rallying cry.
If we ever had doubts about jumping out of a plane or climbing into a boxing ring in front of a thousand people, these words pushed us over the edge.
Don’t overthink, just let it rip.
Fast forward 15 years. Our team has grown, along with our brand roster and body of work. Some of us have kids. We offer dental.
With more to balance and more to lose, it’s easy for “f*** it, we’ll do it live” to give way to “let’s slow down and think about it.” But for creative companies, too much deliberation can be its own trap.
We hear a version of this from many of our peers in the industry – you forge an identity around fearless work, but how do you hold on to that spirit over time?
In a new piece in Advertising Week, Nate Houghteling writes about our #Moonshots program and why investing in creativity and independent work is good for the soul and good for business.
Read the piece here: https://advertisingweek.com/shooting-your-moonshot-how-to-unleash-your-teams-creativity-with-independent-work/