Let’s Target
A star-studded original series
PIECES OF CONTENT
120+
VIEWS
35m
ENGAGEMENTS
3m
For 3 seasons, Let's Target has brought together a 🔥 lineup of talent to bring joy to tens of millions of viewers.
The Challenge
Build and establish a series franchise on YouTube that viewers seek out and share, and use it to build brand love and loyalty.
The Approach
A YouTube series, supported by a flurry of content across Instagram, Twitter, and TikTok, bringing together must-see pairs of celebrities and creators.
The Results
With 35m views, 3m social engagements, increased channel growth of 50%, and Webby and Shorty Award honors, the series has established itself as one of the top series in brand entertainment
