"California Supports Big Tobacco"

The anti-tobacco message needed a refresh for this initiative, so we thought: if you can’t beat ‘em, pretend to join ‘em. Our viral satire of Big Tobacco racked up more than 250k views and was covered by ABC, the Atlantic, Mashable, the Colbert Report and Daily Show.

 

Created for

Livestrong

California Supports Big Tobacco

The Original Script

California Supports Big Tobacco