"Ed Lee is 2 Legit"

When can a video change the trajectory of a campaign? When it features MC Hammer, Brian Wilson, and a dancing mustache. The project is a YouTube case study for successfully using new media to spread a message and was recognized as the best political video of the year by Time, NY Times, Atlantic, and Washington Post.


Created for

Mayor Ed Lee

The Extra Footage

The Original Script

Ed Lee is 2 Legit