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Stop motion must take SO long

Wednesday, August 26th, 2009 by Will

This video by Rymdreglage must have taken them SO long. Luckily though, it’s incredibly cool and perfectly suited to become a viral hit–a combo of stop-motion and love affair with 80s video games.

The video produced so much traffic to their site that they were overloaded and their personal site crashed. See their new site here. Pretty damn impressive, huh?

Cool or corny?

Tuesday, August 25th, 2009 by Will

I’ll put it this way–I would never do it myself, but it would have been unreal to have been there (you have to watch until the end to understand it).

In-Print Video Advertising–WTF?!??

Monday, August 24th, 2009 by Will

I remember when I was 12 I found a magazine at the barbershop that played an advertisement for Twix outloud when you opened it to a certain page. At the time I thought this was most certainly black magic. The video below is this same concept–transforming the sterile centuries-old magazine format into a living, breathing object–on crack. This is overwhelming and probably unnecessary. It’s certainly remarkable technology, but I’m far more interested to see how this low-cost video technology could be applied to fields other than advertising in print magazines.

Down for a nice weekend bike ride?

Sunday, August 23rd, 2009 by Will

Why don’t you try some of these moves out?

This is still entertaining

Thursday, August 20th, 2009 by Will

I know Nate just posted the video of Usain Bolt absolutely dominating in the 100M final the other day, but his performance here in the 200M is also absolutely watch-worthy. This guy is shattering the record books and he’s only 22 (a couple years before a sprinter’s prime, supposedly). He makes the rest of the world’s best look like normal joggers. I kind of wish they’d show him running against a couple normal dudes just to show exactly how absurdly fast this guy is.

Who needs in-person friends?

Monday, August 17th, 2009 by Will

Who needs friends when you have interactive gaming + Facebook teaming up together?

This is really cool technology and I’m super excited to see what they can do with it in the future. That being said, dodgeball itself is pretty awesome.

Hurry to YouTube.com NOW

Friday, August 14th, 2009 by Will

Very rarely will I send you to the far corners of the internets in a time sensitive manner to look at an ad, but I think this one is worth it. The ad for Madden on the YouTube homepage right now reminds me a lot of the Apple ads that used to appear on NYT.com, but the folks at Madden do an even better job than the brilliant Apple advertising team replicating the look and feel of YouTube for their ad. What starts off looking like a normal YouTube section of spotlighted videos is altered as a player sprints across the screen attempting to tackle the other videos.

This move does beg the question, was YouTube (i.e. Google) in on the act or are display advertisers now allowed to simply copy the style of the homepage as a way to trick the audience into believing it’s genuine content? While this ad was innovative, there are serious long term consequences (losing the trust of your users, diminishing content authenticity) if everyone starts playing this game.

In case you missed it–here’s a story explaining what’s going on.

Acrobuttocks–WTF!??

Thursday, August 13th, 2009 by Will

This new viral video promoting the thin MSI X-Series Laptop has a lot of the same feel of the “Flip into Jeans” viral campaign from awhile back but a little less “Ah that’s cool” and a little more “WTF is going on here?!”.

Nike Basketball Advertising Team Makes Hits

Wednesday, August 12th, 2009 by Will

With the recent ‘Hyperize’ campaign gaining a lot of publicity (good looks, Kai), Complex magazine just released a list of the top 10 Nike basketball commercials of all time. Technically Brand Jordan is a separate company and because many of the most iconic Nike adverts of all time include MJ this list might not be quite the trip down memory lane you were expecting.

That being said, my favorite ad of the group (and one of my favorite 3 advertisements of all time, not sure what the other two are) is embedded below. I remember this was one of the first videos I ever downloaded and I must have watched it on quicktime like 2,000 times. I can still remember spending countless hours in the backyard with the older bro trying to copy all of the moves and then making our own short video. I had the knee dribble down 75% and thought I was super fresh for it.

YouTube as your ‘local’ news channel?

Tuesday, August 11th, 2009 by Will

For our new experiment with Blog 2.0 we at Portal-A decided to not just aggregate interesting online video content for our fans but more broadly to provide a glimpse into our online world, providing our readers with a window into our own daily journeys on the internet superhighway. While we’re all video guys, we recognize that there are an unlucky few of you who aren’t allowed to wear headphones at work and you too need some daily infotainment.

One story that has caught my eye lately has been YouTube’s push to enter the local news world. The basic concept is that you enter your location and YouTube’s engines suggest a host of videos about/from your area. The big question here is: will YouTube serve to level (and democratize) the playing/reporting field in the news broadcasting world in the same way that the growth of blogs transformed the field of print media? Or, will YouTube simply aggregate content from local newscasts, drive viewers away from the actual TV shows, and skimp pennies on the dollar in the process?

From the great team at ViralBlog.com: (Read full article here)

“YouTube is on the move. It was recently caught on going 3D, now it adds local news to it’s video sharing platform. Will YouTube become the biggest broadcaster on earth? Or should I say “narrowcaster”?
With its ability to collect articles and sell advertisements against them, Google has already become a huge force in the news business — and the scourge of many newspapers. Now its subsidiary YouTube wants to do the same thing to local television.

YouTube, which already boasts of being “the biggest news platform in the world,” has created a News Near You feature that senses a user’s location and serves up a list of relevant videos.
In time, it could essentially engineer a local newscast on the fly. It is already distributing hometown video from dozens of sources, and it wants to add thousands more. YouTube says it is helping TV stations and its other partners by creating a new — but so far not fiscally significant — source of revenue. But news media companies may have reasons to be wary. Few TV stations have figured out how replicate profits on the Internet. YouTube can easily act as another competitor. So for now, most of the YouTube videos near you come from nontraditional sources: radio stations, newspapers, colleges and, in the case of a fledgling San Francisco outfit called VidSF, three friends who despise the local TV diet of fires and homicides.”


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